Share16

07:00 - 19:00
12 hours
Mezzanine Foyer
07:30 - 09:00
1 hour 30 minutes
Grand Ballroom

Majestic - Mastering Backlink Analysis and Execution

Please bring your laptop for this lab.

Did you know that Majestic has crawled over 4 trillion URL’s and operates one of the largest crawlers in the world, indexing 7 billion new pages on the web every day to create a powerful index of backlink information? That index helps SEO and Marketing Professionals understand their websites position and their competitors’ rankings.

The Majestic Master Class will give you hands-on access to Majestic.com and help you to develop your understanding of backlink analysis, how to develop a methodology for your own business and learn key takeaways on how to position yourself for stronger SEO and marketing that you never knew was accessible.

Discover:

• Which web pages are linking to your competition and find out exactly why just a few pages might be having an exponential influence on their businesses online.

• The influencers that are SERP movers, shakers, and makers in your industry. Find these sites and then easily rank them based on the proximity to your own business verticals.

• Learn how to build white hat backlinks that will build traffic and Trust Flow to drive search rankings.


The Majestic Master Class will be overseen by search veteran, @Dixon_Jones, Majestic's Marketing Director.

07:45 - 08:45
1 hour
Elizabethan C

Please bring your laptop for this lab.

In this interactive session, you’ll use a data-driven insights platform to identify new and unique audiences for a brand, and see how the path to purchase online changes across audiences. Agency experts at Resolution used their experience building search-based personas with our Clear Target Platform to build the tool being be unveiled in this lab. It includes an interactive path to purchase model – replete with mindsets and intents throughout the customer journey – combining data sources such as Brightedge with Social Audience and media forecasting tools.

07:45 - 08:45
1 hour
Elizabethan D

BrightEdge’s visionary founders share their perspective on the state of the market and showcase new innovations to help you elevate your performance.

09:00 - 10:00
1 hour
Grand Ballroom
10:30 - 11:45
1 hour 15 minutes

The convergence of paid, owned and earned media strategies means marketing teams must now work cross-functionally to precisely engage with customers how, when and where they are. With this need for greater collaboration, organizing for success becomes a top operational priority in order to support company-wide growth.

In this session, learn how marketing teams can work together to drive measurable growth and high ROI from digital marketing campaigns. Leading brand marketers will share frameworks to support digital marketing maturity success.

Key Session Takeaways :
• Understand channel prioritization to build digital centers of excellence
• Select the right tools and technology for your marketing stack
• Build effective processes to drive overall performance

10:30 - 11:45
1 hour 15 minutes
Elizabethan A/B

Studies show that 67 percent of the buyer’s journey is now done digitally. This means that consumers complete most of their research before even contacting you. Your online content is often a first and vital advocate, educating and motivating customers towards the coveted conversion point.

In this session, learn how to best leverage data insights to understand and map content to customer demand. Speakers from leading brands will share examples and tactics for crafting content that gives customers the best experience at all stages of their customer journey.

Key Session Takeaways:
• Utilize data and web insights to tailor content to demand
• Align personas with content across the customer journey
• Optimize and measure the impact of data-supported content

10:30 - 11:45
1 hour 15 minutes
California West

The past year was monumental for search engines. With Google making over 600 algorithm updates, including changes to SERP layouts, the focus was clearly on improving quality and relevance in search results. While this enables better outcomes by aligning search intent with results, it also creates SEO challenges and requires that you effectively pair organic and SEM strategies for better business outcomes.

In this session, learn advanced techniques to enhance your position and beat the competition in the SERPs.

Key Session Takeaways:
• Stay ahead of the latest algorithm changes
• Understand the role of machine learning in search marketing
• Align SEO and SEM strategies for optimized performance

10:30 - 11:45
1 hour 15 minutes
California East

Enjoy a delicious lunch and learn more about the latest products and services from BrightEdge and partners.

11:45 - 13:15
1 hour 30 minutes
Grand Ballroom

Majestic - Mastering Backlink Analysis and Execution

Please bring your laptop for this lab.

Did you know that Majestic has crawled over 4 trillion URL’s and operates one of the largest crawlers in the world, indexing 7 billion new pages on the web every day to create a powerful index of backlink information? That index helps SEO and Marketing Professionals understand their websites position and their competitors’ rankings.

The Majestic Master Class will give you hands-on access to Majestic.com and help you to develop your understanding of backlink analysis, how to develop a methodology for your own business and learn key takeaways on how to position yourself for stronger SEO and marketing that you never knew was accessible.

Discover:

• Which web pages are linking to your competition and find out exactly why just a few pages might be having an exponential influence on their businesses online.

• The influencers that are SERP movers, shakers, and makers in your industry. Find these sites and then easily rank them based on the proximity to your own business verticals.

• Learn how to build white hat backlinks that will build traffic and Trust Flow to drive search rankings.


The Majestic Master Class will be overseen by search veteran, @Dixon_Jones, Majestic's Marketing Director.

12:15 - 13:15
1 hour
Elizabethan C

Please bring your laptop for this lab.

In this interactive session, you’ll use a data-driven insights platform to identify new and unique audiences for a brand, and see how the path to purchase online changes across audiences. Agency experts at Resolution used their experience building search-based personas with our Clear Target Platform to build the tool being be unveiled in this lab. It includes an interactive path to purchase model – replete with mindsets and intents throughout the customer journey – combining data sources such as Brightedge with Social Audience and media forecasting tools.

12:15 - 13:15
1 hour
Elizabethan D
13:15 - 14:30
1 hour 15 minutes

Today’s consumer places high trust in the opinions and recommendations from friends and family—above all other forms of advertising. As a result, brands need to be less like marketing machines and more like ‘friends,’ telling stories that resonate, evoke emotions and encourage connection.

In this session, learn how to integrate storytelling into your communication practices, both internally as well as in market, to distinguish your brand and incite buy-in of your ideas and your products.

Key Session Takeaways:
• Master the art of storytelling to influence and create connection
• Effectively use data, visuals and metrics for persuasive, fact-based storytelling
• Tailor communication strategies across personality types

13:15 - 14:30
1 hour 15 minutes
Elizabethan A/B

Marketers aim to develop content that is insightful, visually compelling, and that resonates with readers. While creating valuable and engaging content is itself a challenge, many organizations also struggle to identify, create and replicate this content at scale, across large websites and content management systems.

In this session, learn how to use search insights to create content that is valuable and converts. Discover how to successfully optimize, package, and distribute content at scale and how to ‘close the loop’ on your content marketing cycle through effective CMS integration.

Key Session Takeaways:
• Learn how to optimize content at the point of creation
• Understand how Content Management Systems work
• Improve content marketing ROI through effective CMS integration

13:15 - 14:30
1 hour 15 minutes
California West

The mobile shift has already happened: more searches are now performed on mobile than on desktop. Google’s 2015 mobile update and recent AMP (Accelerated Mobile Pages) collaboration have helped brands optimize the mobile experience during vital customer paths to purchase.

In this session, hear success stories from brands that have transformed mobile shifts into huge opportunity. Learn how to better align search experiences with the mobile user journey and path to purchase.

Key Session Takeaways:
• Stay ahead of the new mobile and app landscape
• Optimize, measure and convert mobile opportunities
• Integrate intent signals for optimal mobile experiences

13:15 - 14:30
1 hour 15 minutes
California East
14:45 - 16:00
1 hour 15 minutes

Digital marketing is increasingly becoming a vital and influential component of high performing marketing organizations. Digital marketers who want to shift from siloed practitioners to organizational leaders must develop their outlook and skill sets. Doing so empowers marketers to make greater contributions to their brands and build momentum in their careers.

In this session, marketers will share their career development success stories and highlight key mindset, communication and skills essential to career growth.

Key Session Takeaways:
• Effectively navigate internal barriers to career success
• Manage relationships throughout your organization
• Understand best practices and hear success stories from fellow marketers

14:45 - 16:00
1 hour 15 minutes
Elizabethan A/B

Providing rich content is a critical step in connecting with audiences throughout the customer journey. However, almost half of CMOs lack quantitative metrics to demonstrate the impact of these marketing initiatives. Where some marketing leaders struggle to show ROI, the best marketers utilize technology and data to demonstrate value and justify future investments in content marketing.

In this session, learn how to deliver great content, measure performance and, most importantly, report value and ROI.

Key Session Takeaways:
• Build a framework for content performance measurement
• Identify key performance metrics to replicate successful strategies
• Demonstrate value through inter-departmental dashboards and reporting

14:45 - 16:00
1 hour 15 minutes
California West

By 2020, IDC predicts that the digital universe will consist of 44 zetabytes of data. While marketers have access to an astonishing breadth and depth of data, they also face challenges in leveraging data as a “source of truth” for making decisions.

In this session, learn how to take advantage of sophisticated data sets to maintain your competitive edge. Discover how analytics can provide a complete view and clear insights to support well-informed decision making.

Key Session Takeaways:
• Utilize data to identify important intent signals
• Leverage data to spot anomalies and make impactful decisions
• Understand use cases and benefits of analytics integrations

14:45 - 16:00
1 hour 15 minutes
California East
16:15 - 17:30
1 hour 15 minutes

Competitive benchmarking is a best practice that is often discussed but less frequently used. In this session, speakers will walk you through the importance of competitive benchmarking, the process, and how to ensure you stay one step ahead of the competition. Learn how to create SEO dashboards that will captivate and educate c-level executives to reveal the true value and ROI of SEO.

16:15 - 17:30
1 hour 15 minutes
California West

In this session key speakers will be sharing personal insights into what inspires, motivates and makes them successful in their role. This is a very unique opportunity to see another side of the speaker and make personal one on one connections. Find out more about the speaker’s interests, what books they read, what publications they follow and what influences them to do what they do. This is your chance to ask away...

16:15 - 17:30
1 hour 15 minutes
California East

Networking Party--a new and truly unique event, consists of a series of interactive activities such as speed networking, team activities and competitive games created to help you connect, chat, play and socialize with other attendees and forge relationships that will last a lifetime.

17:30 - 22:00
4 hours 30 minutes
Grand Ballroom