Share16

07:30 - 13:00
5 hours 30 minutes
Mezzanine Foyer

Majestic - Mastering Backlink Analysis and Execution

Please bring your laptop for this lab.

Did you know that Majestic has crawled over 4 trillion URL’s and operates one of the largest crawlers in the world, indexing 7 billion new pages on the web every day to create a powerful index of backlink information? That index helps SEO and Marketing Professionals understand their websites position and their competitors’ rankings.

The Majestic Master Class will give you hands-on access to Majestic.com and help you to develop your understanding of backlink analysis, how to develop a methodology for your own business and learn key takeaways on how to position yourself for stronger SEO and marketing that you never knew was accessible.

Discover:

• Which web pages are linking to your competition and find out exactly why just a few pages might be having an exponential influence on their businesses online.

• The influencers that are SERP movers, shakers, and makers in your industry. Find these sites and then easily rank them based on the proximity to your own business verticals.

• Learn how to build white hat backlinks that will build traffic and Trust Flow to drive search rankings.


The Majestic Master Class will be overseen by search veteran, @Dixon_Jones, Majestic's Marketing Director.

07:45 - 08:45
1 hour
Elizabethan C

Please bring your laptop for this lab.

In this interactive session, you’ll use a data-driven insights platform to identify new and unique audiences for a brand, and see how the path to purchase online changes across audiences. Agency experts at Resolution used their experience building search-based personas with our Clear Target Platform to build the tool being be unveiled in this lab. It includes an interactive path to purchase model – replete with mindsets and intents throughout the customer journey – combining data sources such as Brightedge with Social Audience and media forecasting tools.

07:45 - 08:45
1 hour
Elizabethan D

Oracle – Digital Transformation & Customer Centricity

Learn how Oracle, the world’s largest enterprise software company, transformed its traditional marketing organization to Modern Marketing to coincide with the company’s shift to the Cloud. This enlightening session will also cover how Oracle changed its strategy, technology, training and the processes that underpinned its transformation. You will also hear how Oracle marketing realigned itself with sales, and changed its culture from product- to customer-centric.

Facebook – Open and Connected Innovation in Digital Marketing

The direct path to growth on driving sales with the Facebook family of apps and services. The consumer journey and the evidence in mobile shopping behaviors, and how Facebook can help and offer solutions.

09:00 - 10:00
1 hour
Grand Ballroom
10:15 - 11:30
1 hour 15 minutes

While professionals must adapt to an increasingly sophisticated digital marketing world, only 14 percent of marketers know how to evolve their skills to develop more comprehensive digital solutions within their organizations. The modern day marketer balances a numbers-driven approach with imaginative storytelling.

In this session, learn how hybrid and agile digital marketers expertly combine creativity, technology, data and business acumen. Doing so, they are able to diffuse ideas and drive measurable business impact across content, search, social and digital strategies.

Key Session Takeaways:
· Develop hybrid digital marketing skills
· Balance data and creativity to build holistic digital marketing programs
· Develop professional frameworks for success

10:15 - 11:30
1 hour 15 minutes
Elizabethan A/B

Over 5700 tweets are shared per second and over 2.5 billion pieces of content are shared per day. Marketers must align search, social and content initiatives to maximize their exposure and impact. Organizations that correctly factor PR into their marketing mix can significantly drive results on key metrics such as awareness, engagement, and market share.

In this session, learn to develop a marketing mix that supports a successful digital marketing strategy overall.

Key Session Takeaways:
• Combine search, content and social strategies to maximize ROI
• Understand the role of digital PR in fueling campaign success
• Enhance digital marketing and PR performance through content marketing initiatives

10:15 - 11:30
1 hour 15 minutes
California East

Each year, SEO evolves into an increasingly sophisticated technical discipline. Search marketers must work with IT departments to stay on top of search algorithm updates and improve site performance. This requires a strong understanding of site technicality to ensure optimal collaboration and outcomes.

In this session, learn essentials on website infrastructure and how to build sites that are primed for conversion. Leading technical SEOs will share insights into the world of AJAX, JavaScript, and HTTPS.

Key Session Takeaways:
• Balance site design for user experience and SEO
• Leverage technical SEO to improve performance
• Deliver a fully optimized, site-wide experience from home to landing page

10:15 - 11:30
1 hour 15 minutes
California West

Enjoy a delicious lunch and learn more about the latest products and services from BrightEdge and partners.

11:45 - 13:00
1 hour 15 minutes
Grand Ballroom

Majestic - Mastering Backlink Analysis and Execution

Please bring your laptop for this lab.

Did you know that Majestic has crawled over 4 trillion URL’s and operates one of the largest crawlers in the world, indexing 7 billion new pages on the web every day to create a powerful index of backlink information? That index helps SEO and Marketing Professionals understand their websites position and their competitors’ rankings.

The Majestic Master Class will give you hands-on access to Majestic.com and help you to develop your understanding of backlink analysis, how to develop a methodology for your own business and learn key takeaways on how to position yourself for stronger SEO and marketing that you never knew was accessible.

Discover:

• Which web pages are linking to your competition and find out exactly why just a few pages might be having an exponential influence on their businesses online.

• The influencers that are SERP movers, shakers, and makers in your industry. Find these sites and then easily rank them based on the proximity to your own business verticals.

• Learn how to build white hat backlinks that will build traffic and Trust Flow to drive search rankings.


The Majestic Master Class will be overseen by search veteran, @Dixon_Jones, Majestic's Marketing Director.

12:00 - 13:00
1 hour
Elizabethan C

Please bring your laptop for this lab.

In this interactive session, you’ll use a data-driven insights platform to identify new and unique audiences for a brand, and see how the path to purchase online changes across audiences. Agency experts at Resolution used their experience building search-based personas with our Clear Target Platform to build the tool being be unveiled in this lab. It includes an interactive path to purchase model – replete with mindsets and intents throughout the customer journey – combining data sources such as Brightedge with Social Audience and media forecasting tools.

12:00 - 13:00
1 hour
Elizabethan D
13:00 - 14:30
1 hour 30 minutes

As marketers look to integrate and embed digital excellence throughout their organizations, coordinating for success becomes a top operational priority. It is important that organizations create a framework and centers of excellence (COEs). This enables a high level view of business processes, focusing on skill set development, organizational alignment, and technology adoption to deliver on key business objectives and goals.

It this session, learn how the digital COE helps establish a core group right at the center of an organization, pushing digital models and best practices to all markets and regions.

Key Session Takeaways:
• Build effective digital training and certification processes
• Align digital and corporate strategies through digital COEs
• Incubate digital marketing performance across the whole organization

13:00 - 14:15
1 hour 15 minutes
Elizabethan A/B

Audiences no longer consume media in silos. As a result, content creators must take a holistic and integrated approach when creating, optimizing, distributing, and measuring digital marketing efforts. Understanding the channels that provide maximum business impact can help digital marketers build high performing strategies.

In this session, learn how to build and deliver integrated campaigns across multiple channels and media types. Discover tips for mobilizing teams to work together towards achieving key business goals.

Key Session Takeaways:
• Identify your key digital channels that convert
• Learn how cross-channel attribution impacts ROI assessment
• Optimize for ROI by building, fine tuning and executing on your digital marketing mix

13:00 - 14:15
1 hour 15 minutes
California East

Enterprise marketers see tremendous value in global SEO. However, they must implement holistic search marketing strategies that maintain brand consistency while accommodating for language, local nuances, and global search engine compliance and governance.

In this session, hear how successful global and local optimization can lead to greater marketing ROI. Understand how each search engine operates in order to build SEO and PPC strategies for global and niche audiences and drive global search success.

Key Session Takeaways:
• Learn how to build and scale global search marketing campaigns
• Understand the differences in localization techniques
• Maximize SEM performance across multiple regions

13:00 - 14:15
1 hour 15 minutes
California West
14:30 - 15:45
1 hour 15 minutes

Working with specialist agencies and industry consultants can help digital marketers maximize productivity and boost performance to stay ahead of the competition. The expertise from best of breed partners can create cost efficiencies and economies of scale to effectively achieve marketing goals.

In this session, learn how to identify the best agencies and contractors for specific marketing needs. Understand how to clearly define the scope, deliverables and timelines to ensure a successful collaboration.

Key Session Takeaways:
• Hear client and agency relationship success stories
• Set up effective project plans, including schedule and responsibilities, to maximize outcomes
• Understand how agencies are delivering value in light of new digital marketing trends

14:30 - 15:45
1 hour 15 minutes
California East

Whether you’re a small business that wants to get serious about SEO or a marketer who wants to take SEO to the next level company-wide, this session is for you.

In this session, a panel of in-house SEO experts will discuss some of the most pressing SEO issues and business challenges they face. This session will follow a Q&A format and audience participation is encouraged. We expect a rousing discussion jam-packed with actionable tips and takeaways.


Come with questions!

14:30 - 15:45
1 hour 15 minutes
California West

97th Floor – Search Intent and Content Micro-Moments

From top to bottom or beginning to end are you optimizing for all aspects of your customer's journey. Users come from all angles and multiple devices like never before and it is essential that you are part of that entire process. In this session will illustrate how to get in front of prospects and use content to hold their hand through the entire journey, ending ultimately in a conversion. Content will focus on how to identify your target personas, how to create content for them at all stages of the journey and how to promote that content in order to capture new customers in key moments that matter.


Google – The Web Community and the Shift to Mobile

The web platform is important. It's an open, interoperable platform for marketers to build and develop experiences that can be accessed by a large potential audience with no friction. But the shift to mobile hasn't been easy. Chrome, in partnership with members of the broader web browser community, have been hard at work transitioning the web platform to work well on mobile devices and the mobile web is open for business. In this session hear the latest live from Google on key changes to the web platform, including Accelerated Mobile Pages and Progressive Web Apps, and what it means for customers and marketers.

16:00 - 17:00
1 hour
Grand Ballroom