Alex Volk

Director of Traffic and Content Strategy

As the Director of Traffic and Content Strategy in Microsoft's Marketing Group, Alex is responsible for leading a team of SEO and content professionals dedicated to increasing the quality and quantity of referrals to Microsoft's corporate web properties. Alex is focused on giving online marketers and publishers at Microsoft the tools and best practices necessary to identify new content opportunities and leverage insights from social, search, and internal research to drive improved site referrals, end actions, and revenue.

In his 10+ years at Microsoft, Alex has led display advertising efforts for, driven competitive strategy for various Microsoft sites, and developed online "centers of excellence" to increase marketer IQ for digital marketing disciplines at Microsoft.

Alex holds a Master of Business Administration in Marketing from the University of Southern California and a Bachelor of Business Administration from Southern Methodist University.


October 25, 2016

10:30 - 11:45
1 hour 15 minutes
California West

October 25, 2016

16:15 - 17:30
1 hour 15 minutes
California East