Collin is a researcher on the B2C Marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies for local marketing, innovations and best practices in search marketing, and how advertising affects consumer trust.
Previously, Collin was a senior research associate on Forrester's Marketing Leadership team. In this role, he supported several analysts, contributing to research in digital media, programmatic technologies, email marketing, search marketing, and social marketing. He also assisted with advisory and consulting deliverables as well as fielding surveys and conducting research interviews. Prior to Forrester, Collin was a data analyst in financial risk management at GE Capital.
Collin holds a B.A. in economics from The Catholic University of America.