Eric Hess leads content SEO for REI, including a highly-successful library of how-to articles and videos. He also produces activity, brand, and local content across REI’s channels.
When he’s not busy doing keyword research, Eric spends his time backpacking, cooking, cycling, and traveling—although rarely at the same time.
Eric started his career in the nonprofit sector, where he still serves as board chair for a local education nonprofit. He also worked for REI’s travel department doing a mix of all things digital marketing.